We believe that all taxable investors would choose after-tax results customized to their tax circumstances as opposed to pre-tax results if given a choice.  This could be a challenge to some advisors because it could force reporting a lower return when no other advisors in the industry currently are doing so.  Despite this, ATRS believes that clients deserve and will demand this information.  It also believes the best advisors will embrace this reporting.  (Below please see a snippet of a report comparing the after-tax results of 3 clients with the same transactions ($'s & Dates) but residing in 3 different locations):